Google + : Social Networking Race

On June 28, 2011, One more Social website added in the list of Social Networking jungle by Google named Google+ (G+, Google+). With Facebook, Twitter, LinkedIn, and other social networking sites growing rapidly, it’s not too surprising that on the whole, the number of social networking users has doubled since 2007. While Google’s previous attempts, Buzz and Wave, failed miserably in a sea of overwhelming ‘meh,’ the atmosphere around Google+ so far is one of excitement and potential. By copying many of Facebook’s best features, and adding a few neat improvements of their own, Google+ looks like it may have the potential to go truly international in a way that Facebook hasn’t.

Google+ integrates social services such as Google Profiles and Google Buzz, and introduces new services Circles, Hangouts, Sparks, and Huddles. Sources such as The New York Times have declared it Google's biggest attempt to rival the social network Facebook, which had over 750 million users in 2011. On July 14, 2011, Google announced that Google+ had reached 10 million users just two weeks after it was launched in a "limited" trial phase. After 3 weeks in operation, it has already reached 20 million users.

For international search engine marketers, one key benefit to Google+ is the fact that it supports 42 different languages, from Arabic to Vietnamese. Admittedly, Facebook currently supports 72 languages (including such novelties as ‘English (Upside Down)’, ‘English (Pirate)’ and ‘Leet Speak’ (for the true geeks), but seeing as Google+ is still in beta testing, it’s safe to assume that once it launches fully, it will be localized for an unparalleled range of languages.

Will Google+ be popular enough to topple Orkut in Brazil and India, Mixi in Japan, or even Qzone and Ren Ren in China? Only time will tell, but in the meantime, it can’t hurt to take a look at the platform and work out the ways in which it might be useful.

Google+ Business Profiles

In early July, shortly after launching Google+, Google sent out a ‘woah, nelly’ to overzealous businesses, advising them not to jump in and start creating brand pages on Google+ just yet, as they’re working on a specialized Google+ experience for businesses.

Product Manager Christian Oestlien has said the Google+ team is working on “creating a unique experience for businesses that includes deep analytics and the ability to connect to products like AdWords,” which will be ready “later this year,” indicating that Google already has a firm plan in place to monetize the social network.

Social media savvy brands like Ford and Mashable created Google+ profiles before Google announced its specialized Google+ for business, and asked brands to hold off; so taking their lead, let's have a quick look at what it offers.

Circles – the Easy Way to Target Content?

One of the major concerns for online marketers looking to make use of social media across the foreign language Internet has been managing multiple profiles. If you want to tweet in English, German, and French, that means setting up individual Twitter accounts for each language and promoting each one individually within its language market.

Google+’s Circles functions may solve this. By dividing your friends and fans into separate Circles, you can easily target your content and promotions. This means you can create one Google+ profile page, and not only have separate Circles for employees, suppliers, and clients of all tiers with appropriate content going to each, but you can also create Circles for each group in each of your target languages – your French clients, German clients, Spanish clients and so forth.

Sparks – a New Playground for Search Marketers?

With the demise of Google’s real-time search after the end of its deal with Twitter, many marketers have been wondering what will be the next search function on which to focus their efforts.

Sparks looks like it may be a contender – a search function within Google+ that suggests categories of interest to you, but also allows you to search for any key phrases you want. The Sparks algorithm seems to be different to both the Google SERP algorithm and the Google News algorithm – searching for key phrases such as ‘translation’, ‘localization’ and ‘foreign language Internet’ brings up slightly different results in Sparks, Google News, and Google.

At first glance, the Sparks algorithm seems to be angled towards news, feature articles, and videos from news websites, blogs, and even press release sites, with the highest ranked sites and the most recent posts coming out on top. The Sparks algorithm will be of particular interest, especially as it looks set to be a key place for Google+ users to find news, articles, and memes to +1.

+1’s – Like ‘Like’, but Better

At which point, we round off this quick jaunt into Google+ territory with a look at +1, the Google+ version of Facebook’s ‘Like.’ If someone clicks the +1 button to affirm that they like your content, or found it useful, then their entire Google network will be able to see that recommendation, not only when they’re signed into Google+, but also whenever they’re searching for a related key phrase in Google.

So, if you’re selling designer jewelry, and you get your customers to +1 your website, then when other people in your customers’ Google networks search for a key phrase related to designer jewelry and get your site, they’ll also see exactly which of their friends or acquaintances personally recommend your company. Pretty neat.

US vs Hackers, 2011

The US Senate’s website was hacked over the weekend, leading to a review of all of its websites, in the latest embarrassing breach of security to hit a major US-based institution.

The loosely organized hacker group Lulz Security broke into a public portion of the Senate website but did not reach behind a firewall into a more sensitive portion of the network, Martina Bradford, the deputy Senate sergeant at arms, said on Monday.

Despite the breach, the Sergeant at Arms Office, which provides security for the Senate, said that the breach had not compromised any individual senator’s information.

Lulz announced the hack on Monday.

“We were responding to their allegations. Basically what we’re saying that the server they got into is for public access and is in the public side,” said Bradford.

Lulz Security, who have hacked into Sony’s website and the US Public Broadcasting System, posted online a list of files that appear not to be sensitive but indicate the hackers had been into the Senate’s computer network.

“We don’t like the US government very much,” Lulz Security said at the top of their release. “This is a small, just-for-kicks release of some internal data from Senate.gov—is this an act of war, gentlemen? Problem?”

The comment refers to reports that the US military had decided that it could respond to cyber attacks from foreign countries with traditional military force.

Senate staffers were alerted about the breach late on Monday.

“Although this intrusion is inconvenient, it does not compromise the security of the Senate’s network, its members or staff,” Bradford said in a statement. “Specifically, there is no individual user account information on the server supporting senate.gov that could have been compromised.”

“The hackers may have done the equivalent of burglarizing the Senate and bragging because they managed to steal a bunch of souvenirs from the gift shop,” said Stewart Baker, a former cyber official at the department of homeland security. He is now with the law firm Steptoe and Johnson.

The Senate has been the frequent target of hacking attacks, with tens of thousands thwarted each month, Senate Sergeant at Arms Terrance Gainer had said in early June.

Still, the break-in is just the latest in a series of embarrassing hacks against companies and organizations.

A message from the Lulz Security hacking group regarding the hack of the senate website in seen in a screen grab from the Lulzsecurity.com website taken June 16, 2011. The U.S. Sergeant at Arms Office confirmed on Monday that the Senate's website had been hacked this past weekend by Lulz Security and that it has ordered a review of all Senate computer sites,

Article By : By Diane Bartz and Thomas Ferraro
,REUTERS

Colors of Marketing

Try to imagine "A world without colors". Definitely no one can imagine so. There is a limitation here because ultimately you have at least one color, may be black or a white. As a marketing person, i always thinks of colors. Which color? Where to apply? Why this one? When to choose this color?......bla bla....

Color is a meaningful constant for sighted people and it is a powerful psychological tool. By using color psychology, one can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. There is a lot of things we need to know about colors like...Color Combination, Color Psychology, Color Quality etc.... WATCH SLIDE SHOW OF ADVERTISE : HERE

A Research conducted by the secretariat of the Seoul International Color Expo 2004 documented the following relationships between color and marketing:

1. 92.6 percent said that they put most importance on visual factors when purchasing products. Only 5.6 percent said that the physical feel via the sense of touch was most important. Hearing and smell each drew 0.9 percent.

2. When asked to approximate the importance of color when buying products, 84.7 percent of the total respondents think that color accounts for more than half among the various factors important for choosing products.

3. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. Source: CCICOLOR - Institute for Color Research

4. Research by the Henley Centre suggests 73% of purchasing decisions are now made in-store. Consequently, catching the shopper's eye and conveying information effectively are critical to successful sales.

Here i would like to see color from Marketing point of view...

For Effective Marketing, we need to employ the latest color psychology in all facets of marketing and particularly in Advertising, logo design, web site design, the cover of a book, the package of a product and a lots more....

SEE THIS NICE VIDEO AND THE USE OF COLORS TO PRODUCE BEAUTIFUL EFFECTS

Below is a quick overview of the meaning of basic colors in the Western Hemisphere. This information will help you decided what colors to use in your marketing projects. The psychology of color changes with lighter or darker shades of the colors below are often associated with much different meanings. And remember for the World Wide Web, and different cultures have differing views on the meaning of color.

BLACK

Black is the color of authority and power, stability and strength. It is also the color associated with intelligence (doctorate in black robe; black horn rimmed glasses, etc.) Black clothes make people appear thinner. It's a somber color sometimes associated with evil (the cowboy in the black hat was almost always the "bad guy"). In the western hemisphere black is associated with grieving. Black is a serious color that evokes strong emotions; it is easy to overwhelm people with too much black. The beautiful combination of black color can cool the eyes of the viewer. Black is symbol of depth, darkness, loneliness. wideness, infinite etc.

WHITE

For most of the world, this is the color associated with purity (wedding dresses, angels); cleanliness (doctors in white coats) and the safety of bright light (things go bump in the night ... not the bright sunshine!). It is also used to project the absence of color, or neutrality. In some eastern parts of the world, white is associated with mourning. White associated with creativity (white boards, blank slates). It is a compression of all the colors in the color spectrum. White color reflects the qualities like purity, acceptance, silence, transformation etc.

RED

Red is the color of energy. It's associated with movement, crazy and excitement. People surrounded by red find their heart beating a little faster and often report feeling a bit out of breath. It's absolute the wrong color for a baby's room but perfect to get people excited. The color red is successfully used for marketing by many of famous companies like FERRARI and VODAFONE. Wearing red clothes will make you appear a bit heavier and certainly more noticeable. (Some studies show red cars get more tickets but that maybe because the red car owners drive faster or the ticket giver notices the movement of the red car more prominently). Red is the symbol of life (red blooded life!) and, for this reason, it's the color worn by brides in China. Red is used at holidays that are about love and giving (red roses, Valentines hearts, Christmas, etc.) but the true color of love is pink.

BLUE

Majority of the people has blue as there favourite color. Much of the world is blue (sky, sea). Seeing the color blue actually causes the body to produce chemicals that are calming; but that isn't true of all shades of blue. Some shades (or too much blue) can send a cold and uncaring message. Blue is calm, restful, and coolest color. Over the ages blue has become associated with steadfastness, dependability, wisdom and loyalty (note how many uniforms are blue). People tend to be more productive in a blue room because they are calm and focused on the task at hand. Some studies are showing that weight lifters can lift more weight in a blue gym (somewhat funny). Blue is the best color to present cool messages.

GREEN

The color of growth, nature, and money. A calming color also that's very pleasing to the senses. Dark forest green is associated with terms like conservative, masculine, freshness and wealth. Hospitals use light green rooms because they too are found to be calming to patients. It is also the color associated with envy, good luck, generosity and fertility. It is the traditional color of peace, harmony, comfortable nurturing, support and well paced energy. Green color shows the good intention through message.
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YELLOW

Cheerful yellow the color of the sun, associated with laughter, happiness and good times. A person surrounded by yellow feels optimistic because the brain actually releases more seratonin (feel good chemical in the brain) when around this color. It is the color associated with optimism but be careful with yellow, when intense, it is the color of flames and studies show babies cry more in (bright) yellow rooms and tempers flare more around that color too. It has the power to speed up our metabolism and bring out some creative thoughts (legal tablets are yellow for good reason!). Yellow can be quickly overpowering if over-used, but used sparingly in the just the right place it can be an effective tool in marketing to greater sales. Some shades of yellow are associated with cowardice; but the more golden shades with the promise of better times.
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PINK

Pink is the most calming of all colors -- often our most dangerous criminals are housed in pink cells as studies show that color drains the energy and calms aggression. Think of pink as the color of romance, love, and gentle feelings, to be in the pink is to be soothed. Pink color attracts girls more. And girls mostly prefer pink color and pink can be used when the target market is mainly Women.

There are so many other colors which produce different meaning, different message and the proper use of these color can give a very wonderful result. 

HOW TO USE COLORS?

1. Your cost savings from printing in two colors can sometimes outweigh any benefits from printing in many colors
2. Colors are seldom psychologically additive. That’s a fancy way of saying that you can’t reap the symbolism of multiple colors by throwing them all on a page. Too many colors will be distracting and make your layout look unprofessional and “cheap.” Keep it simple.
3. When in doubt, use blue. It’s a favorite color and it’s easy to use in design. It’s legible for headlines, produces good-looking tints, and lets you highlight key points in the copy while not drawing much attention to the design itself.
4. Some colors are hard to work with, such as orange, brown, and pink. They often don’t print the way you want them and tints can be tricky.
5. Orange is a great color to grab attention. It goes in and out of popularity, but in general it’s underused. So it lets you stand out more easily.
6. Red is a power color for headlines, subheads, phone numbers, and other hot spots. Red and black can create a high-impact, reader-friendly layout. Just make sure you use a red that looks red and not pink or purple.
7. The best use for color? Photos and illustrations. Graphics like these can give a layout plenty of “pop” and let you keep the text simple and readable.
8. Neutral colors (Known as “earth tones”) like grey, brown, black, are less used with primary color.
9. Hot colors are some of the best colors for advertising when it comes to products like fast food. Bright red and yellow are hot colors, indicative of fire, and they stimulate excitement. Warm and hot colors will encourage people to eat more, which translates to revenue. Virtually all logos, advertisements and menus of fast food chains feature these colors, which is no accident.
10. Certain shades of blue indicate dependability, making it a good color for business ads. Blue is also a popular color for uniforms, worn by mail carriers, security guards and other officials. Darker blue uniforms are usually worn by more authoritative figures, such as police officers.
11. When you need a more serious, classic look that conveys law and order, dependability, and trustworthiness, go for the blue and purple palette. This includes sky blue, ultramarine, violet, purple and azure.
12. Every color can be combined with proper combination with other colors. The shading and combination should be tricky so that no color dissolves among other colors.

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10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.

By Susan Gunelius

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Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

1. The Law of Listening

Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus

It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality

Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. The Law of Patience

Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. The Law of Compounding

If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

6. The Law of Influence

Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value

If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment

You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

9. The Law of Accessibility

Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity

You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.
  

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Source: Susan Gunelius is CEO of KeySplash Creative Inc., an Orlando, Fla.- based marketing communications company, and the author of Kick-ass Copywriting in 10 Easy Steps, published by Entrepreneur Media, and other books.

Digital Marketing - Is it must?

• The first 10 years of the 21st century brought economic problems, corporate collapses and environmental disasters, but it was also a decade defined by a shift in communications from traditional media to a worldwide conversation that flows faster and farther than anyone could have imagined. Thanks to the tools of the social web, such as Twitter, Facebook, blogs, online video and so on, news and information travels instantaneously, and that means marketers have new and exciting opportunities to reach consumers.

But, is it necessary to make your presence in this cluster of Digital Marketing?

The answer is "YES"....and "Must".....

• Website has become an essential for company to show their capability and flexibility for communicating with their customers and people in the world. But only having a website will not finish the job. Here the main role of the Social networking tools come in picture and they are effective tools not only for communication but also for marketing. And If you thought you could avoid joining the bandwagon, you were wrong. In 2011, it's critical that your business joins the social web conversation, and you must engage consumers on the social networking sites. Give them amazing content and interact with them to fully leverage the power of the social media. The following image depicts the channels for communication and marketing on internet.

e-Marketing Integration with the help of Internet tools

• The Latest trends is showing that online videos are very popularizing. Both online video and mobile marketing are set to explode, and we'll really start to see that happened in 2010. You can create your own online video content or mobile content, or you can invest in online video or mobile advertising. The choice is yours, but there is no better time to jump in than right now!

SEO Campaign - SEARCH ENGINE OPTIMIZATION. A typical SEO campaign starts with keyword analysis, and then emphasizes insuring your site doesn't impede search engine "bots" (A 'bot' is a program used by a search engine to read the content of your site into a directory) and follows up with ongoing link and traffic analysis.

PPC Campaign - PAY PER CLICK. PPC is an internet advertising model used on websites, where advertisers pay their host only when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

TRADEDOUBLER Campaign - TradeDoubler is an Internet marketing company based in Stockholm, Sweden. It was founded in 1999 by Felix Hagnö and Martin Lorentzon and was listed on the Stockholm Stock Exchange in 2005.

When the iPhone was introduced in 2007, the idea of a branded mobile application on a high-quality Apple product quickly caught the intrigue of marketers across the world. Although the iPhone wasn’t the first smartphone to allow branded applications, it sparked the rush for every company to out-do the competition with the most engaging and unique application to appeal to an audience constantly seeking stimulation and entertainment.

Since the original iPhone made its début, the number of mobile apps in the iTunes store has increased by leaps and bounds. An InformationWeek article from April 6 stated that 2010 would see the number of mobile application downloads increase to almost 6 billion applications, up from 2.4 billion downloads in 2009.

Keep in mind that this doesn’t just include applications designed for the iPhone – there are now thousands of apps available for every type of smartphone on the market. And with the introduction of the iPad and competing tablets, this marketing medium will only continue to thrive, especially as technology allows for more and more advanced features.

Kim Peek - A living Google

Laurence Kim Peek (1951-2009) was an American savant. Known as a "megasavant", he had a photographic or eidetic memory, but also social difficulties, possibly resulting from a developmental disability related to congenital brain abnormalities.

Peek was born in Salt Lake City, Utah with macrocephaly, damage to the cerebellum, and agenesis of the corpus callosum, a condition in which the bundle of nerves that connects the two hemispheres of the brain is missing; in Peek's case, secondary connectors such as the anterior commissure were also missing. There is speculation that his neurons made unusual connections due to the absence of a corpus callosum, which resulted in an increased memory capacity. According to Peek's father, Fran, Peek was able to memorize things from the age of 16–20 months. He read books, memorized them, and then placed them upside down on the shelf to show that he had finished reading them, a practice he maintained. He read a book in about an hour, and remembered almost everything he had read, memorizing vast amounts of information in subjects ranging from history and literature, geography, and numbers to sports, music, and dates. It is believed he could recall the content of at least 12,000 books from memory. Peek lived in Murray, Utah. Peek did not walk until the age of four and then in a sidelong manner. He could not button up his shirt and had difficulty with other ordinary motor skills, presumably due to his damaged cerebellum, which normally coordinates motor activities. In psychological testing, Peek scored below average (IQ=87) on general IQ tests.

Kim Peek-The Real Rain Man- Par-1


Kim Peek - The Real Rain Man - Part-2


Kim Peek - The Real Rain Man - Part-3


Kim Peek - The Real Rain Man - Part-4


Kim Peek - The Real Rain Man - Part-5

An Extraordinary Mind - The Human Calculator

Rüdiger Gamm (born July 10, 1971) is a German "mental calculator". He attained his ability to calculate (memorize most of the time) complex mathematics in his head at the age of 21. As well, he can also speak backwards in complete sentences and words, and calculate calendars. Featured on the Discovery Channel show The Real Superhumans, he was examined by scientist Allan Snyder (Savant Expert) who concluded that his ability was not a result of Savant Syndrome but connected to genetics. According to Gamm, anyone can do what he can do. "There is just a table of numbers to learn then anyone can do it."
In terms of mental calculations, Gamm's most notable talent is the ability to memorise large powers. In the 2008 Mental Calculation World Cup in Leipzig, he recited 81¹⁰⁰, which took approximately 2 minutes 30 seconds. In the tournament itself, he performed strongly, finishing in 5th position overall.

The Human Calculator - Part-1




The Human Calculator - Part-2

Website Digitalization - A View of Philip Kotler

This is very nice video of PHILIP KOTLER - A Marketing Guru regarding Internet and website as an ultimate tool for Marketing. And this is the fact that spending crores of rupees behind infrastructure for only marketing is stupid action if you can do the same with the help of Internet Marketing. Internet is the best tool to reach people's mind when we have doubtful view for the success of the other tools of marketing. If we our strategy is based on trial and error, then website marketing is the best way to reduce your risk attested with this. Only what we required here is basic knowledge of Internet, Designing, and Networking.

See this video and Enjoy.....

Infra-Red Spectroscopy (IR)

Infrared spectroscopy (IR spectroscopy) is the spectroscopy that deals with the infrared region of the electromagnetic spectrum, that is light with a longer wavelength and lower frequency than visible light. It covers a range of techniques, mostly based on absorption spectroscopy. As with all spectroscopic techniques, it can be used to identify and study chemicals. A common laboratory instrument that uses this technique is a Fourier transform infrared (FTIR) spectrometer.



The infrared portion of the electromagnetic spectrum is usually divided into three regions; the near-, mid- and far- infrared, named for their relation to the visible spectrum. The higher energy near-IR, approximately 14000–4000 cm−1 (0.8–2.5 μm wavelength) can excite overtone or harmonic vibrations. The mid-infrared, approximately 4000–400 cm−1 (2.5–25 μm) may be used to study the fundamental vibrations and associated rotational-vibrational structure. The far-infrared, approximately 400–10 cm−1 (25–1000 μm), lying adjacent to the microwave region, has low energy and may be used for rotational spectroscopy. The names and classifications of these subregions are conventions, and are only loosely based on the relative molecular or electromagnetic properties.

High Performance Liquid Chromatography

High-performance liquid chromatography (or high-pressure liquid chromatography, HPLC) is a chromatographic technique that can separate a mixture of compounds and is used in biochemistry and analytical chemistry to identify, quantify and purify the individual components of the mixture.

HPLC typically utilizes different types of stationary phases, a pump that moves the mobile phase(s) and analyte through the column, and a detector that provides a characteristic retention time for the analyte. The detector may also provide other characteristic information (i.e. UV/Vis spectroscopic data for analyte if so equipped). Analyte retention time varies depending on the strength of its interactions with the stationary phase, the ratio/composition of solvent(s) used, and the flow rate of the mobile phase. It is a form of liquid chromatography but smaller column size, smaller beads inside column and higher pressures.

With HPLC, a pump (rather than gravity) provides the higher pressure required to propel the mobile phase and analyte through the densely packed column. The increased density arises from smaller particle sizes. This allows for a better separation on columns of shorter length when compared to ordinary column chromatography.