10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.

By Susan Gunelius

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Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

1. The Law of Listening

Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus

It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality

Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. The Law of Patience

Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. The Law of Compounding

If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

6. The Law of Influence

Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value

If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment

You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

9. The Law of Accessibility

Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity

You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.
  

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Source: Susan Gunelius is CEO of KeySplash Creative Inc., an Orlando, Fla.- based marketing communications company, and the author of Kick-ass Copywriting in 10 Easy Steps, published by Entrepreneur Media, and other books.

Digital Marketing - Is it must?

• The first 10 years of the 21st century brought economic problems, corporate collapses and environmental disasters, but it was also a decade defined by a shift in communications from traditional media to a worldwide conversation that flows faster and farther than anyone could have imagined. Thanks to the tools of the social web, such as Twitter, Facebook, blogs, online video and so on, news and information travels instantaneously, and that means marketers have new and exciting opportunities to reach consumers.

But, is it necessary to make your presence in this cluster of Digital Marketing?

The answer is "YES"....and "Must".....

• Website has become an essential for company to show their capability and flexibility for communicating with their customers and people in the world. But only having a website will not finish the job. Here the main role of the Social networking tools come in picture and they are effective tools not only for communication but also for marketing. And If you thought you could avoid joining the bandwagon, you were wrong. In 2011, it's critical that your business joins the social web conversation, and you must engage consumers on the social networking sites. Give them amazing content and interact with them to fully leverage the power of the social media. The following image depicts the channels for communication and marketing on internet.

e-Marketing Integration with the help of Internet tools

• The Latest trends is showing that online videos are very popularizing. Both online video and mobile marketing are set to explode, and we'll really start to see that happened in 2010. You can create your own online video content or mobile content, or you can invest in online video or mobile advertising. The choice is yours, but there is no better time to jump in than right now!

SEO Campaign - SEARCH ENGINE OPTIMIZATION. A typical SEO campaign starts with keyword analysis, and then emphasizes insuring your site doesn't impede search engine "bots" (A 'bot' is a program used by a search engine to read the content of your site into a directory) and follows up with ongoing link and traffic analysis.

PPC Campaign - PAY PER CLICK. PPC is an internet advertising model used on websites, where advertisers pay their host only when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

TRADEDOUBLER Campaign - TradeDoubler is an Internet marketing company based in Stockholm, Sweden. It was founded in 1999 by Felix Hagnö and Martin Lorentzon and was listed on the Stockholm Stock Exchange in 2005.

When the iPhone was introduced in 2007, the idea of a branded mobile application on a high-quality Apple product quickly caught the intrigue of marketers across the world. Although the iPhone wasn’t the first smartphone to allow branded applications, it sparked the rush for every company to out-do the competition with the most engaging and unique application to appeal to an audience constantly seeking stimulation and entertainment.

Since the original iPhone made its début, the number of mobile apps in the iTunes store has increased by leaps and bounds. An InformationWeek article from April 6 stated that 2010 would see the number of mobile application downloads increase to almost 6 billion applications, up from 2.4 billion downloads in 2009.

Keep in mind that this doesn’t just include applications designed for the iPhone – there are now thousands of apps available for every type of smartphone on the market. And with the introduction of the iPad and competing tablets, this marketing medium will only continue to thrive, especially as technology allows for more and more advanced features.

Kim Peek - A living Google

Laurence Kim Peek (1951-2009) was an American savant. Known as a "megasavant", he had a photographic or eidetic memory, but also social difficulties, possibly resulting from a developmental disability related to congenital brain abnormalities.

Peek was born in Salt Lake City, Utah with macrocephaly, damage to the cerebellum, and agenesis of the corpus callosum, a condition in which the bundle of nerves that connects the two hemispheres of the brain is missing; in Peek's case, secondary connectors such as the anterior commissure were also missing. There is speculation that his neurons made unusual connections due to the absence of a corpus callosum, which resulted in an increased memory capacity. According to Peek's father, Fran, Peek was able to memorize things from the age of 16–20 months. He read books, memorized them, and then placed them upside down on the shelf to show that he had finished reading them, a practice he maintained. He read a book in about an hour, and remembered almost everything he had read, memorizing vast amounts of information in subjects ranging from history and literature, geography, and numbers to sports, music, and dates. It is believed he could recall the content of at least 12,000 books from memory. Peek lived in Murray, Utah. Peek did not walk until the age of four and then in a sidelong manner. He could not button up his shirt and had difficulty with other ordinary motor skills, presumably due to his damaged cerebellum, which normally coordinates motor activities. In psychological testing, Peek scored below average (IQ=87) on general IQ tests.

Kim Peek-The Real Rain Man- Par-1


Kim Peek - The Real Rain Man - Part-2


Kim Peek - The Real Rain Man - Part-3


Kim Peek - The Real Rain Man - Part-4


Kim Peek - The Real Rain Man - Part-5

An Extraordinary Mind - The Human Calculator

Rüdiger Gamm (born July 10, 1971) is a German "mental calculator". He attained his ability to calculate (memorize most of the time) complex mathematics in his head at the age of 21. As well, he can also speak backwards in complete sentences and words, and calculate calendars. Featured on the Discovery Channel show The Real Superhumans, he was examined by scientist Allan Snyder (Savant Expert) who concluded that his ability was not a result of Savant Syndrome but connected to genetics. According to Gamm, anyone can do what he can do. "There is just a table of numbers to learn then anyone can do it."
In terms of mental calculations, Gamm's most notable talent is the ability to memorise large powers. In the 2008 Mental Calculation World Cup in Leipzig, he recited 81¹⁰⁰, which took approximately 2 minutes 30 seconds. In the tournament itself, he performed strongly, finishing in 5th position overall.

The Human Calculator - Part-1




The Human Calculator - Part-2

Website Digitalization - A View of Philip Kotler

This is very nice video of PHILIP KOTLER - A Marketing Guru regarding Internet and website as an ultimate tool for Marketing. And this is the fact that spending crores of rupees behind infrastructure for only marketing is stupid action if you can do the same with the help of Internet Marketing. Internet is the best tool to reach people's mind when we have doubtful view for the success of the other tools of marketing. If we our strategy is based on trial and error, then website marketing is the best way to reduce your risk attested with this. Only what we required here is basic knowledge of Internet, Designing, and Networking.

See this video and Enjoy.....

Infra-Red Spectroscopy (IR)

Infrared spectroscopy (IR spectroscopy) is the spectroscopy that deals with the infrared region of the electromagnetic spectrum, that is light with a longer wavelength and lower frequency than visible light. It covers a range of techniques, mostly based on absorption spectroscopy. As with all spectroscopic techniques, it can be used to identify and study chemicals. A common laboratory instrument that uses this technique is a Fourier transform infrared (FTIR) spectrometer.



The infrared portion of the electromagnetic spectrum is usually divided into three regions; the near-, mid- and far- infrared, named for their relation to the visible spectrum. The higher energy near-IR, approximately 14000–4000 cm−1 (0.8–2.5 μm wavelength) can excite overtone or harmonic vibrations. The mid-infrared, approximately 4000–400 cm−1 (2.5–25 μm) may be used to study the fundamental vibrations and associated rotational-vibrational structure. The far-infrared, approximately 400–10 cm−1 (25–1000 μm), lying adjacent to the microwave region, has low energy and may be used for rotational spectroscopy. The names and classifications of these subregions are conventions, and are only loosely based on the relative molecular or electromagnetic properties.

High Performance Liquid Chromatography

High-performance liquid chromatography (or high-pressure liquid chromatography, HPLC) is a chromatographic technique that can separate a mixture of compounds and is used in biochemistry and analytical chemistry to identify, quantify and purify the individual components of the mixture.

HPLC typically utilizes different types of stationary phases, a pump that moves the mobile phase(s) and analyte through the column, and a detector that provides a characteristic retention time for the analyte. The detector may also provide other characteristic information (i.e. UV/Vis spectroscopic data for analyte if so equipped). Analyte retention time varies depending on the strength of its interactions with the stationary phase, the ratio/composition of solvent(s) used, and the flow rate of the mobile phase. It is a form of liquid chromatography but smaller column size, smaller beads inside column and higher pressures.

With HPLC, a pump (rather than gravity) provides the higher pressure required to propel the mobile phase and analyte through the densely packed column. The increased density arises from smaller particle sizes. This allows for a better separation on columns of shorter length when compared to ordinary column chromatography.