Digital Marketing - Is it must?

• The first 10 years of the 21st century brought economic problems, corporate collapses and environmental disasters, but it was also a decade defined by a shift in communications from traditional media to a worldwide conversation that flows faster and farther than anyone could have imagined. Thanks to the tools of the social web, such as Twitter, Facebook, blogs, online video and so on, news and information travels instantaneously, and that means marketers have new and exciting opportunities to reach consumers.

But, is it necessary to make your presence in this cluster of Digital Marketing?

The answer is "YES"....and "Must".....

• Website has become an essential for company to show their capability and flexibility for communicating with their customers and people in the world. But only having a website will not finish the job. Here the main role of the Social networking tools come in picture and they are effective tools not only for communication but also for marketing. And If you thought you could avoid joining the bandwagon, you were wrong. In 2011, it's critical that your business joins the social web conversation, and you must engage consumers on the social networking sites. Give them amazing content and interact with them to fully leverage the power of the social media. The following image depicts the channels for communication and marketing on internet.

e-Marketing Integration with the help of Internet tools

• The Latest trends is showing that online videos are very popularizing. Both online video and mobile marketing are set to explode, and we'll really start to see that happened in 2010. You can create your own online video content or mobile content, or you can invest in online video or mobile advertising. The choice is yours, but there is no better time to jump in than right now!

SEO Campaign - SEARCH ENGINE OPTIMIZATION. A typical SEO campaign starts with keyword analysis, and then emphasizes insuring your site doesn't impede search engine "bots" (A 'bot' is a program used by a search engine to read the content of your site into a directory) and follows up with ongoing link and traffic analysis.

PPC Campaign - PAY PER CLICK. PPC is an internet advertising model used on websites, where advertisers pay their host only when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

TRADEDOUBLER Campaign - TradeDoubler is an Internet marketing company based in Stockholm, Sweden. It was founded in 1999 by Felix Hagnö and Martin Lorentzon and was listed on the Stockholm Stock Exchange in 2005.

When the iPhone was introduced in 2007, the idea of a branded mobile application on a high-quality Apple product quickly caught the intrigue of marketers across the world. Although the iPhone wasn’t the first smartphone to allow branded applications, it sparked the rush for every company to out-do the competition with the most engaging and unique application to appeal to an audience constantly seeking stimulation and entertainment.

Since the original iPhone made its début, the number of mobile apps in the iTunes store has increased by leaps and bounds. An InformationWeek article from April 6 stated that 2010 would see the number of mobile application downloads increase to almost 6 billion applications, up from 2.4 billion downloads in 2009.

Keep in mind that this doesn’t just include applications designed for the iPhone – there are now thousands of apps available for every type of smartphone on the market. And with the introduction of the iPad and competing tablets, this marketing medium will only continue to thrive, especially as technology allows for more and more advanced features.